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Natural Baby Shampoo & Body Wash | Oat & Lavender
We dare you to find a cleaner, milder formula with organic botanicals for true moisture and skin barrier support - not just a cleanse.
99.25% Natural Origin Ingredients
Baby skin is 30% thinner than adult skin. We formulated this natural baby shampoo to focus on barrier integrity, not just bubbles. Sulphate Free & Phenoxyethanol Free , it provides a sensitive, pH balanced hydrating wash, soothes cradle cap and eczema prone skin.
- Made with 99.25% naturally-sourced ingredients
- Gentle 5 plant bio cleanse system
- Suitable for all ages
- Soothes dry and eczema-prone skin
- Free from synthetic "Parfum" / "Fragrance" and phthalates
- Free from from SLS, silicones, parabens, phthalates + more.
pH BALANCED: 4.82%
SCENT PROFILE: 100% Organic Lavender Essential Oil
Unlike many brands that rely on harsh chemical solvents for plant extracts, we use Ayurvedic and water-based extractions to preserve powerful actives like tannins and flavonoids. This means REAL SKIN NOURISHMENT.
An ultra-pure, pH balanced natural baby shampoo and wash. Baby skin is up to 30% thinner than adult skin and lacks a fully developed barrier. Think of it like an "open window" - it absorbs toxins and loses moisture much faster than your own. That’s why we formulated a wash that focuses on barrier integrity, not just bubbles
Pure, Plant-Based Care for Delicate Skin & Hair
Ultra-Gentle & Moisture-Protecting Using a blend of five plant-based cleansers like Ayurvedic Reetha, this wash delivers a deep clean without harsh chemicals.
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Barrier Protection: Washes away impurities without stripping the vital natural lipids that protect a baby's thin skin.
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The "No-Strip" Lather: A soft, SLS/SLES-free foam that prevents "Follicle Fatigue" and respects the scalp’s balance.
Soothes, Calms & Restores
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Oat Seed & Cucumber: Immediate relief for redness and dry, itchy, or eczema-prone skin.
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Aloe Vera & Glycerin: High-performance moisture magnets that keep skin hydrated long after the bath.
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Ayurvedic Superfruits: Amla and Reetha provide a saponin-rich cleanse while nourishing follicles for healthy hair growth.
Evidence-Based Skin Nutrition
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Skin-Identical Lipids: Organic Jojoba, Olive, and Coconut oils mimic natural sebum to reinforce the moisture barrier.
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Antioxidant Shield: Plant-derived Vitamin C from Amla protects delicate skin from environmental stressors.
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Eco-Safe: 100% biodegradable and kind to the planet.
Clean & Transparent Safety
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Phenoxyethanol-Free: We avoid the synthetic preservatives that often trigger sensitivity in "natural" brands.
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Zero Irritants: 100% free from "stealth" sulfates, parabens, phthalates, and synthetic fragrances.
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Nut-Oil Free: Carefully formulated to minimise the risk of topical sensitisation.
Family-Friendly 2-in-1
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pH-Balanced (4.5–5.5): Optimized for both the scalp and body to support a healthy microbiome.
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Calming Lavender: Infused with 0.2% organic Lavender oil for a gentle, soothing scent before bedtime.
The pH Advantage: Why We Prioritise Skin Health Over "Tear-Free"
We prioritise the health of your baby’s skin barrier over high-pH levels often found in traditional tear-free brands. To understand why, it helps to look at the science of pH:
- The "Tear-Free" Trade-off: Human tears have a pH of roughly 7.0 (neutral). Most big-brand baby shampoos match this pH to prevent stinging if the soap gets in the eyes.
- The Skin Barrier Conflict: However, baby skin and hair are naturally acidic, with a healthy pH of roughly 4.5 to 5.5. Washing with a neutral pH 7.0 product can disrupt the "Acid Mantle," damaging the hair cuticle and leaving the skin vulnerable to dryness and bacteria.
We formulate our wash at a biomimetic pH of 4.5 - 5.0. This keeps the skin barrier strong and the hair cuticle sealed. While it does not contain the synthetic numbing agents used to mask eye irritation, our use of ultra-delicate, plant-derived cleansers means it is exceptionally mild. As with any natural soap, we simply recommend using a washcloth or a shield to keep the suds away from the eyes during bath time.
WHY IT WORKS
We move beyond basic cleansing to actively repair the moisture barrier and protect delicate skin with over a 51% Concentrated Botanical Base:
Scalp Nutrition & Deep Hydration
- Organic Aloe Vera & Glycerin: Soothes inflammation and restores deep moisture to the skin and hair.
- Cucumber & Oat Seed: Calms redness and provides a protective "humectant shield" for reactive skin.
Follicle Strength & Barrier Support
- Organic Amla & Reetha: Nature’s "super-cleansers" that strengthen fine infant hair while lifting impurities without chemicals.
- Coconut, Olive & Jojoba Oils: Provides breathable lipid support to mimic the skin's natural barrier and seal the hair cuticle.
Endocrine-Safe Purity
- 0.2% Organic Lavender: A meticulous clinical dilution to soothe the nervous system for sleep without overwhelming newborn skin.
- Clean-System Preservatives: Utilising Sodium Levulinate (natural) and Potassium Sorbate (nature identical) to ensure safety without parabens or phenoxyethanol.
- Surfactant Integrity: We exclude common, harsh Anionic surfactants (SLS/SCS) in favour of a plant based gentle blend. This protects against Trans-Epidermal Water Loss (TEWL) - the leading cause of dry, itchy, atopic skin in infants.
WHAT MAKES FIORLEY DIFFERENT?
True Plant Extractions
Forget harsh chemical solvents. We use Ayurvedic water-extractions to preserve up to 70% of powerful tannins and flavonoids. This delivers real, uncompromised nourishment to your hair and scalp.
66% Botanical Base
Standard shampoos are over 80% water. Our formulas are 66% concentrated botanical infusion. Every drop is packed with potent plant nutrients.
5-Plant Derived Cleanse System
Most brands rely on one or 2 harsh detergent that strips the skin barrier. We use a synergistic system of five plant-cleansers to lift heavy buildup while keeping your scalp’s natural defenses intact.
Optimal pH 4.5 to 5.5
Our formulas are precision-balanced to pH 4.5 - 5.5, perfectly mimicking your scalp's natural acid mantle. By maintaining this delicate equilibrium, we keep your skin’s barrier intact - meaning your hair stays refreshed, light, and full of volume without the 'rebound' oiliness caused by over-stripping.
FULL INGREDIENT LIST
HOW TO USE
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The Fiorley Difference:
Nutrient rich formula for optimal hair & skin health
Ayurvedic or
Cold pressed extraction of botanicals
Hexane or
High heat extraction of botanicals
| Antioxidants | ~70% - 85% Retained | <30% Retained | Protects the scalp from "oxidative stress" which can cause hair thinning. | Shields the hair from environmental damage and locks in color. |
| Vitamins | ~80% - 90% Retained | Significant Loss | Nourishes the "soil" of the hair, supporting healthy skin cell turnover. | Increases hair elasticity and prevents strands from becoming brittle. |
| Proteins & Enzymes | 100% Bio-available | Denatured (Broken) | Keeps plant enzymes active to help soothe and balance the microbiome. | Smooths the cuticle and fills microscopic gaps for a silky feel. |
| Minerals | High Concentration | Strips Trace Minerals | Balances sebum production and calms sensitivity or itchiness. | Provides the essential building blocks for structural strength. |
Why pH & gentle surfactants Matter
Think of your scalp's acid mantle like a shield. On the left (Normal Skin), our pH-balanced and gentle surfactant shampoos keep this shield strong - locking moisture in and blocking irritants. Harsh products disrupt this shield, leading to the compromised state shown on the right: moisture escapes and allergens penetrate, causing dryness, itch, and flakes. Our formulas work to protect and support this vital barrier, ensuring a healthy, comfortable scalp.
How Baby Wash / Shampoo Ingredients Affect Your little's one's Skin & Health
These aggressive agents strip the scalp’s protective acid mantle and essential lipids.
Sodium Coco-Sulfate is a "natural" loophole containing 66% SLS, while Sodium C14-16 Olefin Sulfonate is often harsher than standard sulfates.
IMPACT ON HAIR & SCALP:
A "squeaky clean" feeling that masks a damaged barrier. This leads to moisture loss and weakened roots, causing chronic shedding and breakage.
Known endocrine disruptors that absorb through the porous scalp to mimic hormones like estrogen. The EU has banned several phthalates (like DBP and DEHP) and specific parabens (Isobutylparaben) because they are classified as endocrine disruptors. Triclosan is also under heavy restriction due to its link to hormone interference and antibiotic resistance.
IMPACT ON HAIR, SCALP & HEALTH:
They trick the body into prematurely ending the hair growth phase, leading to thinning, shedding, and long-term systemic health risks.
Chemicals used for stability that carry heavy safety risks. Formaldehyde is a known carcinogen (banned in the EU), while DEA/TEA can form cancer-linked nitrosamines (prohibited in the EU).
IMPACT ON HAIR, SCALP & HEALTH:
Beyond contact dermatitis and "silent" itching, these are linked to systemic health risks and cancer. Chronic irritation also stresses follicles, halting healthy hair growth.
These create a "fake" shine by coating the hair and scalp in a plastic film. The EU has banned cyclic silicones (D4, D5, D6) as they are "persistent and bioaccumulative"- they don't break down in nature and can build up in human tissue.
IMPACT ON HAIR & SCALP:
A "suffocation" effect that traps bacteria and clogs follicles. This buildup blocks moisture and nutrients, leaving hair weighed down, dull, and starved for nourishment.
| pH Level | 4.5 - 5.5 (Skin Identical) |
Varies, many soap bars are 9.0+ (Stripping) |
| Cleanser | 5-Plant Bio-Cleanse | Harsh Sulfates & Sulfate Imitators |
| Scent | Organic Essential Oils | Synthetic "Parfum" / "Fragrance" |
| Preservation | Clean-System (COSMOS & ECOCERT Accepted) |
Parabens & Phenoxyethanol (Irritant) |
| Extraction | Ayurvedic & Cold Pressed | Chemical Solvents |
| Experience | Scalp Training (Less washing) |
Daily Stripping (Rebound oiliness) |
3 reasons to go non-toxic
1. PROTECT THE FRAGILE SKIN BARRIER
An infant’s skin is 30% thinner than an adult’s and highly prone to dryness. Harsh cleansers like Sodium Coco Sulfate (SCS) strip away essential lipids, forcing delicate skin into "survival mode."
2. STOP "MYSTERY" BATH TIME IRRITATION
Many "natural" baby soaps use Phenoxyethanol, which is a common trigger for contact dermatitis and "bath time itch." By eliminating hidden synthetics, we remove the source of inflammation and rashes.
3. SAFEGUARD LONG-TERM DEVELOPMENT
A baby’s skin is highly absorbent, making them vulnerable to "hormone mimics." We strictly exclude Phthalates, Parabens, and Synthetic Fragrances to ensure daily bathing doesn't disrupt their endocrine system or contribute to risks like early-onset puberty.
Need help?
Frequently Asked Questions
Yes. Our baby wash and shampoo is formulated with 99.25% naturally derived ingredients and 0.75% of nature identical. Free from sulfates, silicones, parabens, PEGs, and synthetic fragrances. We only use gentle, biodegradable plant-based cleansers and soothing botanical oils and extracts.
While our formula is hypoallergenic by design - excluding the most common irritants like Phenoxyethanol - we always recommend a small patch test on the inner arm of newborns to ensure total compatibility with their unique skin chemistry.
For babies under 18 months we recommend to start by diluting the wash in the bath tub.
Absolutely. This 2-in-1 formula is a pH-optimised solution designed to protect the "Acid Mantle" of both the scalp and the body. Newborn skin and hair share a delicate biological profile: they are roughly 30% thinner than an adult's and lack a fully developed protective barrier. While infants are born with a near-neutral skin surface, it rapidly transitions to a protective acidic state (pH 4.5–5.5) within the first few weeks of life to defend against pathogens.
Many traditional baby soaps are too alkaline, which can strip essential lipids and trigger dryness. Similarly, while many "tear-free" shampoos use a pH of 7.0 to match human tears and prevent stinging, this neutral-to-alkaline level can actually cause the hair cuticle to lift and disrupt the scalp's barrier. Our formula is precisely pH-balanced (sitting between 4.5 and 5.0) to match the natural acidity of healthy skin and hair.
Our wash is concentrated and gentle, so a little goes a long way. Depending on the size of the bath, for a baby bath an amount equivalent to a 50 cent piece should be fine. For a regular bath you may want to double that.
For newborns and babies under 18 months it is advisable to dilute the wash in a tub of water rather than applying directly on the skin.
We prioritise the health of your baby’s skin barrier over high-pH levels often found in traditional tear-free brands. To understand why, it helps to look at the science of pH:
- The "Tear-Free" Trade-off: Human tears have a pH of roughly 7.0 (neutral). Most big-brand baby shampoos match this pH to prevent stinging if the soap gets in the eyes.
- The Skin Barrier Conflict: However, baby skin and hair are naturally acidic, with a healthy pH of roughly 4.5 to 5.5. Washing with a neutral pH 7.0 product can disrupt the "Acid Mantle," damaging the hair cuticle and leaving the skin vulnerable to dryness and bacteria.
We formulate our wash at a biomimetic pH of 4.5 - 5.0. This keeps the skin barrier strong and the hair cuticle sealed. While it does not contain the synthetic numbing agents used to mask eye irritation, our use of ultra-delicate, plant-derived cleansers means it is exceptionally mild. As with any natural soap, we simply recommend using a washcloth or a shield to keep the suds away from the eyes during bath time.
Our formula is designed to be gentle and hydrating, with no harsh sulfates, preservatives or fragrances. While many parents of babies with dry or sensitive skin find it suitable, we always recommend patch testing and consulting your healthcare professional if your baby has a diagnosed skin condition.
Dilute a small amount of baby wash in some water. Apply it to a small area of your baby’s skin (such as the inner arm). Rinse off after 15–20 minutes and wait 24 hours. If no redness or irritation appears, the product can be safely used in the bath. Every baby’s skin is different, so discontinue use if any reaction occurs.
We exclude Phenoxyethanol because it is a common "hidden" irritant that can trigger stinging and contact dermatitis on fragile newborn skin. While many "natural" brands use it as a low-cost preservative, clinical studies have linked it to skin irritation and, in some cases, central nervous system distress in infants if absorbed in high amounts. By utilizing a clean-science preservation system - including Radish Root Ferment and Potassium Sorbate - we provide a shelf-stable product that is strictly non-irritating for babies with eczema or hyper-sensitive skin.
No. We never add synthetic fragrance or dyes - only safe, natural ingredients.
In baby care, "Fragrance" is a major red flag. Most products use synthetic "Parfum" to hide phthalates, which are known endocrine disruptors (hormone-altering chemicals). They have been linked to early puberty amongst other hormone issues.
Fiorley is 100% free from synthetic fragrances. We use only a whisper of Organic Lavender Essential Oil, chosen for its natural ability to soothe the nervous system before sleep while remaining strictly non-irritating to young skin.
Yes. Every ingredient in our baby wash and shampoo is plant-based and biodegradable. We carefully select natural cleansers derived from coconut and sugar, along with organic botanical extracts and oils that break down safely in the environment.
Our formula contains no silicones, sulfates, or synthetic polymers that can persist in waterways, just gentle, naturally derived ingredients that are kind to the skin and kind to the planet.
Yes. It’s suitable for all ages, especially for sensitive skin or for anyone who prefers an ultra-gentle wash.
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